![]() ![]() But with the power of data comes a lot of responsibility for the data storyteller.įirstly, we must acknowledge that numbers alone are not meaningful to us. Your company can look at changes in revenue to determine how well new business strategies are working.ĭata can help influence how people perceive a topic, especially if they value scientific methods.Your doctor can look at your blood work to make recommendations for your lifestyle.You can look at your students’ grades to see how they are doing in school.Now let’s talk about why data is the center point.ĭata is collected and shared to help us see patterns and have insights we wouldn’t otherwise. Related: What Is Data Visualization? (Examples and Best Practices)įrom Venngage’s Data Storytelling in Marketing: Benchmark Report 2021 Why is data storytelling important? There’s all kinds of stories, and most of them visuals can help tell, but only some have this focus and intent. The story is meant to explain the data and why it matters. ![]() When we’re talking about data storytelling, we are talking about stories in which data is the center point. Storytelling is something most marketers are somewhat familiar with. It is practiced across many fields and is used to address a variety of challenges. It is an integrative practice that incorporates knowledge and skills from several disciplines, including communication, analysis and design. From Venngage’s Data Storytelling in Marketing: Benchmark Report 2021 Table of Contents (click to jump ahead):ĭata storytelling is the best way to use data to create new knowledge and new decisions or actions. ![]()
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